Company management adds Lucky Blue to its roster – WWD

It’s been nearly eight months since the founding of The Society’s men’s division, and with a roster of well-known faces already under its roof, including talents such as Cameron Dallas, Serge Rigvava and Francisco Lachowski, the agency now welcomes Lucky Blue Smith in its ranks.

“I look forward to building new relationships and starting a new chapter in my life with The Society Management. It’s exciting to work with motivated people who share the same vision as me,” said Smith, who was formerly at IMG.

The model grew up in the small town of Spanish Fork, Utah, became an instant teenage sensation after being spotted aged 10 with her three siblings, and quickly caught the eye of the fashion industry after their appearance in an editorial for Vogue Homme Japan, shot by Hedi Slimane.

But that would only be the start.

Smith’s career took off after he chose to upgrade his look by dyeing his hair platinum blonde, his signature look, and by 2015 he was already fronting campaigns for luxury brands such as that Philipp Plein and Tom Ford and working for a large number of brands including Bottega Veneta, FendiSalvatore Ferragamo and Chanel – not to mention the many editorials he has to his credit, for publications such as American, French, Spanish and Ukrainian Vogue, GQ, iD and V Magazine.

However, it was his appearance in Tom Fordfrom Lady Gaga’s Spring/Summer 2016 fashion video that really thrust her into the spotlight of the fashion industry.

Top models such as Smith have become more than the traditional face and runway model – they now have close relationships with the designers who employ them as well as the photographers they collaborate with who create content that goes beyond the normal scope of editorials.

“I see models taking a more creative approach within the fashion industry, instead of just being a face,” Smith said. “I think people now realize that models can take a more active creative role in projects. Additionally, due to the pandemic, the fashion industry is tweaking its way of existing in the virtual space in more innovative ways; that’s what’s exciting, the possibility of a new frontier.