Company management adds Lucky Blue to list – WWD

It’s been almost eight months since The Society’s men’s division was established, and with a roster of well-known faces already under its roof, including talents such as Cameron Dallas, Serge Rigvava, and Francisco Lachowski, the agency is now welcoming. Lucky Blue Smith in its ranks.

“I look forward to forming new relationships and starting a new chapter in my life with The Society Management. It’s exciting to work with motivated and like-minded people, ”said Smith, who was previously at IMG.

The model grew up in the small town of Spanish Fork, Utah, became an instant sensation among teenagers after being spotted at age 10 with her three siblings, and quickly gained attention industry after appearing in an editorial for Vogue Homme Japon, shot by Hedi Slimane.

But that would only be the beginning.

Smith’s career took off after he made the choice to elevate his look by dyeing his hair platinum blonde, making it his signature look, and by 2015 he was already leading campaigns for luxury brands such as Philipp Plein and Tom Ford and walked for a number of brands including Bottega Veneta, Fendi, Salvatore Ferragamo and Chanel – not to mention the many editorials he has under his belt, for publications such as American Vogue, French, Spanish and Ukrainian , GQ, iD and V Magazine.

However, it was his appearance in Tom Ford’s Spring / Summer 2016 fashion video with Lady Gaga that really put him in the spotlight of the fashion industry.

Supermodels such as Smith have become more than the traditional face and runway model – they now have close relationships with the designers who employ them as well as the photographers they collaborate with who create. content that goes beyond the normal framework of editorials.

“I see models taking a more creative approach within the fashion industry, instead of just being a face,” Smith said. “I think people are now realizing that models can take a more active creative role in projects. In addition, due to the pandemic, the fashion industry is refining the way of existing in virtual space in more innovative ways; that’s what’s exciting, the possibility of a new frontier.