The Society Management will launch its new men’s division on January 1, which will be led by Taylor Hendrich, who is executive vice president and director of Men’s at The Society.
The new board, which has been in the works for six months, includes young talent such as actor and YouTube star Cameron Dallas; singer AJ Mitchell; model Francisco Lachowski; Jorge Lopez of the Netflix original show “Elite”; model, actor and singer Ronald Epps; and unconventional talents Ken Roczen, a German-born professional motocross and supercross racer and Ahmad Kontar, a model and ballet dancer from Syria.
The company believes the list is a testament to how modeling has changed over the years. He said modeling today is not just about being a pretty face or handsome, but a talented personality and someone others will want to emulate. The company said the new men’s division will focus on high fashion, editorial and catwalks.
Hendrich, who joined The Society in 2019 from Wilhelmina, where he led the agency’s men’s division, leads a team of agents that includes Mario Acquarulo, Senior Director of Men, Celebrities and Talent; senior agent Jaga Acquarulo, senior men’s manager Tara Lanoway and Olga Tavarez, director of men’s scouting. Jaga Acquarulo, Lanoway and Tavarez also join the Society from Wilhelmina.
“The The Society’s new men’s division is teaming up with seasoned managers who have expertise and dynamic personalities,â said Hendrich. “This modern team kitther will create a newly formed vision to see beyond traditional modeling and capture the essence of the ever-changing environment, while ensuring a hand-picked roster of special talent with expertise in many areas. The Society for Men will serve the industry with a fresh perspective and modern approach for 2020 and beyond.
Wilhelmina recently sued The Society for $1 million in damages, claiming the agency took three of their models, including Lachowski, who Wilhelmina says violated her representation agreement that would end in 2021. Wilhelmina is suing Lachowski separately and three additional models for breach of contract allegations.
The Company has not commented on the pending lawsuits.