The company’s management will launch its new men’s division on January 1, which will be led by Taylor Hendrich, who is executive vice president and chief human officer at the company.
The new board, which had been in the works for six months, features young talent such as actor and YouTube star Cameron Dallas; singer AJ Mitchell; the model Francisco Lachowski; Jorge Lopez from the original Netflix show “Elite; Model, actor and singer Ronald Epps; and unconventional talents Ken Roczen, a German-born pro motocross and supercross racer and Ahmad Kontar, a model and ballet dancer from Syria.
The company believes the list is a testament to the evolution of modeling over the years. He said that modeling today is not just about being a pretty face or a good looking one, but a talented personality and someone others will want to emulate. The company said the new men’s division will focus on high fashion, writing and runway shows.
Hendrich, who joined The Society in 2019 from Wilhelmina, where he headed the agency’s men’s division, leads an agent team that includes Mario Acquarulo, senior director of men, celebrities and talent; senior agent Jaga Acquarulo, senior male manager Tara Lanoway and Olga Tavarez, director of male recruiting. Jaga Acquarulo, Lanoway and Tavarez also join The Society from Wilhelmina.
“The The Society’s new men’s division is teaming up with seasoned managers who have expertise and dynamic personalities, ”said Hendrich. “This modern team is associatedther will create a newly formed vision to see beyond traditional modeling and capture the essence of the ever-changing environment, while securing a roster of hand-picked special talent with expertise in many fields. The men of the Society will serve the industry with a fresh perspective and modern approach for 2020 and beyond.
Wilhelmina recently filed a lawsuit against The Society for $ 1 million in damages, claiming the agency took three of their models, including Lachowski, who Wilhelmina said violated her representation agreement which would expire in 2021 Wilhelmina is suing Lachowski separately and three additional models for alleged breaches of contract.
The Company has not commented on the pending lawsuits.
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