• Saeed Mubarak bin Kharbash, CEO of Arts and Literature at Dubai Culture: “Emirati women are a pillar of inspiration for us in the UAE and beyond. We continually seek to strengthen and support their incredible talents by sharing their creativity with the world. This partnership with Level Shoes consolidates the positive impact of the collaboration, further strengthening Dubai’s position as a global cultural hub, creativity incubator and thriving talent hub.

United Arab Emirates, Dubai – In partnership with the Dubai Culture and Arts Authority (Dubai Culture) for Emirati Women’s Day, Level Shoes lends its established platform to three pioneers – visual artist Maryam Taher , self-taught digital designer Noora Al Serkal and electrical engineer and Artist Duha AlHallami – to amplify the voices of Emirati women and inspire generations to come.

“This collaboration for Emirati Women’s Day is very special for us, and the first of many we will have with Dubai Culture! Since Level Shoes is a house brand, I wanted partner with a creative industry leader that reflects our community driven values, celebrates entrepreneurship and champions innovation. Dubai Culture clears the way for emerging artists to share their stories and we are so honored that our platform can help facilitate this, especially for these inspiring women.
– Elisa Bruno, General Manager of Level Shoes

Similar to Level Shoes, Dubai Culture is committed to enriching and nurturing the arts and culture scene in the United Arab Emirates. The inspiring video campaign celebrates emerging artists and their ever-evolving achievements while encouraging young Emirati creatives to pursue their dreams. “The campaign gave me a sense of endless possibilities,” said Duha AlHallami. “It felt like a real collaboration in that they helped me bring my ideas to fruition.”

To further promote their self-taught craft, each featured artist will also be commissioned by Level Shoes to create content for the brand’s upcoming projects. By partnering with these empowering women, Level Shoes gives them access to a regional scene.

Check out the Level Shoes Emirati Women’s Day video here: we.tl/t-CRrVhaz9Ju



Level Shoes is a globally recognized retail concept and the world’s largest dedicated destination for designer footwear for women, men and children. Additionally, the brand has a strong e-commerce presence that engages the next generation of consumers and allows them to shop anytime, anywhere. Level Shoes is present on ten different social networks, inspiring a global audience with content in English, Arabic and Chinese.

Located in the heart of The Dubai Mall, the lifestyle destination offers a wide range of bespoke services including Personal Shopping, The Personalization Hub, The Cobbler, and a unique and intrinsic customer experience. Ever-evolving, in 2021 Level Shoes opened its doors to a new footwear and accessories destination in Riyadh Park, Saudi Arabia – a new home in which to showcase exceptional choice, inspiring content and an unparalleled service offering. .


On March 8, 2008, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, launched the Dubai Culture and Arts Authority to be the guardian of the cultural sector and creative Dubai and help define it locally. and global, enabling and developing these sectors to cement the emirate’s position as an active global hub of creativity.

Under the leadership of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Dubai Culture Chairperson, the Authority is committed to enriching Dubai’s cultural scene based on the heritage of the United Arab Emirates and is building bridges of constructive dialogue between different cultures to strengthen Dubai’s position as a global center of culture, an incubator of creativity and a thriving hub for talent.

The Authority is committed to preserving and celebrating Dubai’s history and showcasing its contemporary cultural and creative fabric by exercising its role as regulator, planner, facilitator and operator of the cultural and creative sector in through a series of large-scale cultural initiatives, events and projects, and the various cultural and heritage assets under its purview, including the management of 6 historical destinations, 6 museums, the Al Jalila Children’s Cultural Center and 8 public libraries in Dubai.

Dubai Culture is developing regulatory frameworks for Dubai’s cultural and creative sectors based on its 2020-2025 strategic roadmap priorities and enablers that seek to support talent and stimulate the active participation of members of society. The aim is to create an ecosystem that stimulates creative industries and reinforces Dubai’s position as a global cultural destination, as well as its cultural responsibility to safeguard Dubai’s tangible and intangible cultural heritage.

Level Shoes, The Dubai Mall Location: The Dubai Mall, ground floor.
Level Shoes website: Levelshoes.com
Level Shoes Instagram: @levelshoes
For press inquiries, please contact:
Racha Jamaleddine | [email protected]


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