Most ambitious businesses have similar goals, and broader reach and international growth are two of the most common. No wonder Lancaster University Management School (LUMS) takes great pride in offering a wide range of cutting-edge postgraduate programs specifically designed to train professionals equipped to translate business visions into action.

Lancaster’s MSc International Business and Strategy, a 12-month full-time course, equips graduates with the skills to operate in multinational companies. Dr Allan Discua Cruz is leading the program after a successful career in analysis, strategy and research in the public and private sectors. Decades of experience have shown him that organizations always need professionals who can effectively tackle complex business challenges on a global scale.

“The next generation of international business strategists will not only face short-term daily challenges, but also make decisions that will impact the long-term sustainability of businesses and communities around the world,” explains Dr Discua Cruz.

The International Business and Strategy, endorsed by Ernst & Young (EY), combines a global business perspective with up-to-date strategic thinking, and includes practical case studies on internationalization and strategy, simulation games and development. staff.

Dr Allan Discua Cruz has had a successful career in analysis, strategy and research in the public and private sectors. Source: Lancaster University School of Management

Students have the opportunity to gain real-world experience through the insight and insight of LUMS’s network of entrepreneurs in residence. Members from all over the world and from various industries are always ready to bring the industry into the classroom.

Students apply their new knowledge through the International Strategy Summit module, and Dr Discua Cruz says: “This is an opportunity for students to put what they have learned to the test through a simulation counseling exercise. administration run by staff with substantial experience. in the business world.

The industry knowledge provided by the program enables graduates to take their first steps or return to the business world with confidence. While some choose to start or grow small businesses, others land lucrative roles in multinational companies such as IBM, KPMG, EY and Danone.

The results are equally remarkable for graduates of the MSc Marketing. Approved and accredited by the Chartered Institute of Marketing (CIM), this program trains marketing professionals able to capitalize and stay on top of new and emerging trends while addressing the challenges of sustainability.

They acquire key employability skills to help them stand out in a competitive job market, such as teamwork, ethical integrity, business conscience, critical and reflective skills, presentation, leadership and networking.

“We invite students to immerse themselves in the world of marketing, to immerse themselves in cutting-edge research and real-life case studies to acquire the critical expertise necessary to be successful in the marketing profession,” explains the program director. , Dr Sandra Awanis.

Lancaster University School of Management

Director of the MSc Marketing program, Dr Sandra Awanis leads the day-to-day operations of the program, manages student experiences, and delivers a wide range of knowledge during courses in “The Markets” –– a core module. Source: Lancaster University School of Management

Dr Awanis studies the ethics of international marketing, intercultural consumer behavior, consumer finance and global public policy. In addition to leading the day-to-day operations of the program and managing student experiences, she offers a wide range of knowledge in the core ‘Markets’ module, examining the environment in which marketing professionals operate and how they operate. .

The subject is one of the three fundamental elements of the MSc Marketing degree. The others are: marketing and consumers. The first helps students design marketing tools and learn the art of using them to the full; the latter teaches them to conceptualize the role of consumers in the market – what they do and how their behaviors can be understood.

The program takes a holistic approach to ensure that its learners understand how these fundamental components vary across the world. “These lessons are essential in providing our graduates with international exposure to global and contemporary marketing issues,” says Dr Awanis.

All MSc Marketing students build on their professional interests by immersing themselves in courses in digital marketing, branding, international retailing as well as the role of marketing in society, each offering opportunities practice-based learning to boost employability.

“For example, the Digital Marketing module allows students to explore both established and emerging forms of digital marketing, such as social media, digital advertising and augmented reality,” says Dr. Awanis. “The in-depth dissertation enables our students to engage and collaborate with experienced marketing professionals on a live project to address the real-life challenges and issues they are currently exploring.”

It’s clear why LUMS scores well in a wide range of business school rankings and is held in high regard by the Financial Times, Forbes, and The Economist, among others. Here, forward-looking skills take center stage when it comes to training the business leaders of tomorrow. If you would like to be one of them, click here.

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