The management of the company adds a player to its list.
The modeling agency, the US division of Elite World Group, has signed Twitch streamer Sydney Parker – known online as ‘Sydeon’.
Parker continues to be represented by video game management company Loaded for all things streaming, while The Society Management will handle additional beauty and fashion opportunities.
“The Society approached me and my team at Loaded with a vision that I didn’t know was possible, but I was so excited about it,” Parker told WWD in a statement. “Merging my love for fashion, modeling and video game working with the company made so much sense to me. Because I did modeling before college, it almost feels like an eternity and feels surreal now. Now it’s come full circle and I can’t wait to do lots of cool projects with Society.
Launching her streaming career in 2019, the 25-year-old has forged partnerships with Savage x Fenty, StockX and Volkswagen. She is also known as a member of the OfflineTV collective, a group of content creators who got their start in gaming and have over 3 million followers on YouTube. Parker has 224,000 fans on Instagram and 317,000 on Twitch. Originally from Seattle, Washington, she now resides in Los Angeles, California.
“Sydney is a dynamic and remarkable representative of very exciting industries, and we are excited to explore innovative opportunities and cultivate a unique career path for her,” noted The Society Management in an exclusive statement. “Sydney’s talents will inspire new roadmaps for many others who want to grow in fashion and beauty.”
Launched in 2013 in New York, New York, The Society Management has worked with the likes of Angus Cloud, Irina Shayk, Karlie Kloss, Lucky Blue Smith, Kendall Jenner, Amber Valletta and Liu Wen.